Technology Marketing Engineering Strategist (Austin)

Austin, TX
Full Time
Experienced
Who We Are

Prowess Consulting is a consulting firm that specializes in helping the largest enterprises in the technology industry define, manage, benchmark, and market their solutions and services. We take great pride in investing the time and effort to gain a deep understanding of our clients’ technologies, their customers, and the stories and strategies they need to tell to be successful in the market. Our team of technology and marketing experts is immersed in the technology trends that affect our clients’ businesses, so we can add value at every stage of engagement to help them succeed.

Who You Are

Prowess Consulting is looking for an experienced Technology Marketing Engineering Strategist with an advanced understanding of technology. This person will distill complex solutions and customer value propositions into clear examples and stories, and then work with a team of technical writers who would develop deliverables for our high-tech client. In this role, you’ll use your knowledge about business processes used by original equipment manufacturers (OEMs), independent software vendors (ISVs), and their customer companies for marketing and sales support. 

To be considered for this role, you must reside in the greater Austin, Texas area. This is a full-time role that can be worked remotely, however, collaboration with teammates centered in the Pacific time zone will be essential. No third-party agencies, please.

The Role
  • Be a trusted advisor in various tech domains for IT and compute environments, for providing valuable insights and persuasive narratives. Your knowledge will help our client stay ahead in the competitive tech landscape. 
  • Ensure consistent and relevant messaging is used with specific audiences across market segments and workload scenarios. 
  • Understand our tech clients from both a technical and a corporate strategy perspective. Work with a diverse team of professionals, sharing your expertise and feedback within an efficient workflow managed to produce quality deliverables on-time and on-budget. 
What to Expect
  • Provide input and guidance from a technical perspective on marketing and sales messages, claims and positioning that will resonate with the B-to-B target audience. 
  • Review messaging frameworks 
  • Review technical claims 
  • Review technical accuracy in deliverables such as white papers, technical research studies, infographics 
  • Drive prioritization of claims and messages that will be most effective for the target audience (e.g. engineer, ITDM, CxO) 
  • Ensure claims are supported by verifiable facts and sources 
  • Provide recommendations on overall approach, strategy and tactics for impactful B to B marketing and sales programs. 
  • Provide input on the key topics to cover.
  • Recommend positioning and messaging to help differentiate products and solutions 
  • Recommend questions to customer SMEs for interviews and areas of research to complete 
  • Conduct research on specific topics. Write/create summary documents for internal use by the writing/design teams. 
  • Deliver options for different approaches to engage with a technical audience. 
  • Make sense out of complex technical solutions, options, technologies for the internal writing team. 
  • Engage with customers with the account directors to help close the deal. Demonstrating Prowess’ ability to deliver on technical content. 
  • Engage with customers on defining the project scope, deliverables, objectives. 
  • Review content, output during the development phases. 
Qualifications
  • 7-10 years of marketing/communications experience with high-tech clients. Experience with Intel, Dell, and/or AMD is a plus. PR experience is a plus. 
  • Experience with client devices and edge to cloud solutions is strongly preferred.
  • Demonstrated understanding of marketing motions, key deliverables, and roles. 
  • Demonstrated understanding of sales roles and deliverables. 
  • Applicable knowledge of technologies used in the IT sector across different business units (e.g. understands the differences between servers, clients, networks, applications) 
  • Demonstrated ability to work effectively in a dynamic, fast-paced environment, with tact and diplomacy. 
  • Strong organizational and communication skills. 
Is a plus 
  • AI technologies and workloads 
  • Component level: CPU, PC, server and systems knowledge 
  • Partner or account-based marketing and sales programs 
  • Competitive analysis 
  • Cloud computing/client computing 
  • Data center solutions (general) 
  • Experience in one or more of the following verticals: Financial Services, Manufacturing, Health Care, Telecommunications 
  • Agency experience. 
  • A bachelor’s or master’s degree. 
Additional Details
  • The offered pay range for this position is $150,000 – 200,000 per year, depending on experience and geographic location.
Prowess Consulting is an equal-opportunity employer, and diversity is a core value for us. We are a Minority/Women-owned Business Enterprise (WMBE) in Washington, and we committed to diversity, equity, and inclusion. At Prowess Consulting, we are passionate about building and sustaining an inclusive and equitable working and learning environment for all employees. We provide a well-rounded benefits package including health insurance, flexible spending account, life and disability insurance, paid time off, and retirement plan investing. For more information, please visit www.prowessconsulting.com.

 
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